Friday, 3 December 2010

Ancillary Text Analysis #2 (Digipak)

The album cover for 'Good Charlotte - The Chronicles of Life and Death' is in the style on an old fashion, leather bound book. The colour scheme, royal red, connotes class and wealth, while also giving the idea of mystery with the use of black. Linking with the idea of chronicles and past events and ensuring that the cover and ideology behind it does not give too much away is the idea that the band are not featured on the front cover. This, similarly to the 'New Found Glory' album cover, is not conventional as the audience are not initially aware of the band who's album it is. However, to ensure that the audience are still aware of the artist, the band name has been placed at the top of the cover in a colour that contrasts with the deep red background. The font is also recognisable to the fans and will therefore immediately become distinguishable as a 'Good Charlotte' album cover due to the font used being one used throughout all their album artwork and promotions etc.

The album covers colour scheme is dark red, gold and black which connotes wealth and superiority, giving an idea of elegance, a contrast to what the pop punk genre conventionally sounds like. This links with the ideas of the genre; you shouldn't be so quickly to judge people from the exterior as people are usually different inside in contrast to what they look like. For example, despite the cover using an elegant colour scheme, the music contrasts and becomes more dark. The use of two ghostly figures in the middle of the cover also links with the idea as it is showing that despite the colour scheme connoting high class, there is more to the album and it is most likely to sound dark, while also showing that you should never judge a book by it's cover.

The connotations surrounding the album cover is predominantly to do with contrast. The band name is written in a old English font, in gold, which once again, connotes elegance and wealth while also providing the audience with the font that is constantly used by the band making it a recognisable product. This contrasts with the font of the album name 'The Chronicles of Life and Death' as it is written in a more scripted style, connoting once more the difference of wealth with something more dark and mysterious. This also links with the idea of 'Life and Death' as half the album connotes something superior and alive whereas the other half of the connotations signify death and dying.

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