Wednesday 19 January 2011

Ancillary Text Analysis #2 (Poster)


The second poster/advert i chose to analyse was Gwen Stefani's Love.Angel.Music.Baby.
Taking up the majority of the frame is the artist. This is taken from a low angle shot making the artist look superior to the audience and as though she is a leader. This links with the theme of the poster which has connotations of being royal. We can tell this from the costume and setting as Gwen Stefani is holding a crown and is sat on a throne. She is also wearing fur which connotes wealth.
The font style also connotes royalty as it is in gold and also in an old english font. This connotes that the album is timeless and features timeless music that everyone can enjoy. This is featured in a large font across the centre of the poster, therefore making it stand out against the image and ensuring that the audience can see it clearly and are instantly aware of who the artist is.
Featured underneath this is the title of the album that the poster is advertising. This is placed in a smaller font, however in the same style, creating a recognisable link. Despite it being featured in a smaller font it is clear what the album is as, a smaller image of the album is placed next to this in the bottom left corner. Similar to the Green Day poster, the image used on the poster is the same one that's used on the CD, creating a link and making it a recognisable product.

Tracks that are featured on the album and that have already been released are also featured underneath this text. This lets the audience know what is featured on the album and also, helps persuade them to buy it because if a track that has already been released and that the audience like is on the album, it will make them think that other tracks that they will like could also be on the album.

The record company that Gwen Stefani is under, the album release date and Gwen Stefani's website is also featured along the bottom of the poster, giving the audience greater detail into the artist.

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